Beyond Global Internet Marketing

Beyond Global Internet Marketing

Beyond Global Internet Marketing
SEO for extraterrestrials
It is a good idea to target extraterrestrials in order to break away from the over crowded global marketing scene here on earth. Lets use the Klingons from Star Trek as a case study to show the best methodology for extraterrestrial SEO.
Our first goal is to help people on Earth to market to Klingons. Although there are many technical problems, this group is worth targeting now that they are allies of the United Federation of Planets. Less money spent on making war frees up more disposable income.
First, if you want to see if Klingons are a market. Google has a Klingon interface which proves just that. After all, they wouldn't create an interface just for a few Trekkies. Interestingly they do not have a "search in Klingon only" option. There must be a good reason for this although I can't imagine why.
Next thing you need to do is research the keywords that Klingons use. This is not as easy as it seems as Google's keyword tool doesn't have a Klingon region option.
Google lacks a Klingon Territory or Planet option. Another search engine is sure to fill this gap soon.
We have two choices:
* Use the all countries option to find out what the Earth bound diaspora Klingons search for
* Use experience and judgment to find a proxy group - that is to say - a group of searchers which has similar search habits as Klingons. Then use Google's region option to research the keywords they target
Google's keyword tool shows that there is fierce Google Adwords advertiser competition in the Antarctica for Icelandic speakers searching for Klingon.
From experience the closest group to Klingons is people in the Antarctic who speak Icelandic. It is a good thing that we have the Google tool to do our research. The tool shows us that a campaign in Antarctica for people searching for Klingon has too many advertisers and not any searchers.
But wait a minute; you are using the wrong mindset. You need to think like our potential clients and they are probably searching in the Klingon language.
Translating for Internet Marketing Campaigns
Although Israel probably has more people speaking more languages per square foot than any place on the globe there was no success in finding a local translator. Craigslist, Facebook and a PPC campaign brought no results.
The next move was to use the Google translation tool. Unfortunately, it was found out that it does not yet work in Klingon. However, don't give up. A good Internet Marketer who wants to capture the outer space market has to be persistent. After all, this kind of Internet marketing calls for boldly going where no man (or woman) has gone before.
In the end you can find some online translators.
When you use the Google Keyword tool to search in the Klingon language for tlhIngan you see no competition and enough searches to justify starting a campaign! You can't wait to start seeing the orders start to roll in from the Klingons.
What about shipping to the Klingons you ask? Isn't that part of global internet marketing? Yes of course it is. It will be covered in a future blog post.
Internet Marketing firms in Israel push the envelope on multilingual internet marketing. They are the first SEO companies to embark on extraterrestrial Internet marketing.
"Marketing web sites in many languages is a challenge to be enjoyed. After working intensively in Japanese and Chinese it was felt that the time had come to tackle extraterrestrials. It was realized that they are ahead of the market, as there remains shipping and other problems, but they want to be there when the market opens up."
"For a test case consider a number of extraterrestrials. E.T. had the advantage of being well known with the younger crowd. However there didn't seem to be many earthlings who knew their language. You want to start with a language that you can could localize without having to fly into outer space to find a translator."
An Israeli SEO company decided to target in Klingon, since there are many human fans of Star Trek a.k.a Trekkies, who speak it. In addition, research revealed that a major search engine offers a Klingon interface-a good indication that there is a market for these extraterrestrials.
Political problems were a concern. Klingon are a warrior race. However investigations showed that they recently signed a treaty with the United Federation of Planets. It is expected that as the Klingons reduce their offence spending they will have more money to spend online.
The Israeli SEO company's study revealed the classic Internet marketing sweet spot-a keyword in Klingon which has traffic but few competitors in the search space.
As a result of this study, several major courier companies have started investigating shipping to Qo'noS-Klingon's planet. Money changers are also working to develop a hassle free system in which the Darsek will be easily converted to Dollar, Pound, Yen, Yuan and Euro.
There is an option to write Klingon using Latin characters, as Star Trek aficionados know. And in the near future Klingon may join the Unicode standard, making it possible for everyone to read Klingon characters online without downloading special fonts.
Klingon was easier to work with than expected. There is no ambiguity with words-eliminating the two step process needed in Chinese, for example. Success with the Klingons is just a first step in a bid to be the best in extraterrestrial Internet marketing."
Learn more about Multilingual SEO and Internet Marketing in the illustrated version of this article: http://www.aims.co.il/articles/klingon.html
Ron Spinner is the CEO of AIMS-Advance Internet Marketing Strategies. http://www.aims.co.il/articles/klingon.html